EDM
Coca-Cola’s Uplifting New Ad: Choose Happiness
Coca-Cola has unveiled an uplifting new film touting “Choose Happiness”, part of the company’s effort to streamline messaging across all its brands. In the first week of March, Coca-Cola became the master brand for classic Coke, Diet Coke, Coke Zero …
Audi R8 Gives Birth To RS3 In This Ad
Audi had some of the most amazing and inspired commercials over the years, but this one is simply amazing. In this ad, an Audi R8 actually gives birth to an RS3 Sportback. Audi’s marketing team has taken a path less travelled …
Coca-Cola’s True Friendship Campaign: #VerdaderoAmigo
Coca-Cola’s new ad campaign celebrates true friendship, unity, teamwork and happiness by re-designing its iconic wavy ribbon into the “fist bump” symbol. For its newest marketing campaign in Latin America, Coca-Cola and Pereira & O’Dell agency have created the “True …
Heineken Contest: The Dream Island
Heineken has launched “The Dream Island” campaign, an innovative approach to inspire people to open their world and realize their unfulfilled dreams. It’s easy to have a dream, and it’s even easier for that dream to remain only a dream. …
Dove Social Media Campaign: #SpeakBeautiful
Dove’s social media campaign, #SpeakBeautiful, will encourage women to realize the role their online words play in impacting their confidence and self-esteem. As a part of the marketing campaign #SpeakBeautiful, to boost self esteem on Twitter, the social network and Dove …
Durex Valentine’s Day Campaign: 50 Games To Play
Durex is encouraging couples to forget chocolates and roses this Valentine’s Day and try something sexy instead. The “50 Games To Play” campaign launches Durex’s latest product, Performax Intense, a condom designed to help couples be more in-sync during sex. The campaign was …
Gap Launches #SpringIsWeird Campaign On Instagram
Gap has launched a 12-part “microseries” on Instagram video for its upcoming Spring campaign, called “Spring is Weird”. Gap’s advertising agency Wieden + Kennedy has created a series of 12 short films, each only 15 seconds long, telling a love …
Volkswagen Social Campaign: #PoloTag
Volkswagen created a real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it. For 6 days, in three major cities, South Africans played the “PoloTag” social game. …
