EDM
Annual Business Planning Checklist for Digital Agencies
Planning for success shouldn’t feel like guesswork. A solid annual business plan keeps your digital agency focused, efficient, and ready to seize new opportunities. From evaluating the past year to setting actionable goals, this guide has you covered. Are you …
FIJI Water UK Marketing Campaigns
The Problem FIJI Water UK approached Amplify, motivated by our successful track record in the Middle East. Despite a robust traditional PR presence, FIJI Water UK lacked a cohesive digital strategy and sought to expand its market presence. Recognising the …
New UCFB Website Hits The Back of the Net
University Campus of Football Business (UCFB) is a higher education institute dedicated to providing undergraduate programmes that prepare students for careers within the football and sports industry. Off the Woodwork UCFB had recently gone through a brand refresh but found …
Why Omnichannel Marketing Automation is Essential for Modern Businesses?
Today’s consumers increasingly demand highly targeted, personalized interactions with brands regardless of the channels they use. That’s why omnichannel marketing has become essential for modern businesses, as it allows them to deliver seamless, hyper-personalized customer experiences across channels throughout each …
Learning Management System for Digital Marketing: How Can It Help?
Organizations that want to stay on top of a competitive game have to engage in continuous learning and skill development. In this comprehensive guide, we delve into the transformative power of Learning Management Systems (LMS) designed especially for digital marketing …
The Essential Role of Video Converting in Digital Agencies: How Can You Enhance Client Projects
Video content is the cornerstone of any good marketing strategy. It is essential to any digital agency wishing to attract a wider audience and see their projects rock. According to a recent study, viewers retain up to 95% of a …
Driver Shortages Increase Risk of Black Friday Delays
As the Black Friday shopping season kicks off, Australians are at risk of delivery delays as new research has revealed over 4,500 open postal network and delivery driver vacancies. The ‘Delivery Delays’ Report, by retail communications specialist Esendex, analysed data …
How to Make Google Shopping Ads Actually Work for You
Running an e-commerce business today is like being in a high-stakes game of digital marketing poker. Your competition is fierce, consumer behaviour is unpredictable, and the tools you rely on can make or break your business. If you’re in the …
Major Tom Wins Big at the W3 and Web Excellence Awards
Major Tom, a leading full-service agency, announced today a series of industry award wins across all of its core service offerings — including projects in web development, brand strategy, and marketing. The agency, along with its client partners at Corix, …
Defending a Leadership Position Against Price Competition: Akzonobel International’s Strategic Overhaul
To counter growing competition and communication challenges, AkzoNobel International Protective Coatings partnered with Meijer + Walters. The goal was to amplify their expertise in coatings for wind energy assets and solidify their leadership position. The Context Despite leading the wind …
How SAGE Made YouAppi a Leading In-App Advertising Solution by Implementing Top-Notch 360° Marketing
YouAppi is a leading mobile app marketing and retargeting platform for premium app publishers and brands. From user acquisition to retention via app retargeting and re-engagement, the Ad-tech company delivers a comprehensive range of mobile marketing solutions. Powered by machine …
Positioning This HR Tech Platform as the Leading Solution for Simplifying the Process of Recruitment
Recruiters LineUp is the first and largest recruitment search platform designed to help HR managers find the right recruiting firm for their needs. The platform solves a significant challenge experienced by HR managers in the U.S. having to select from …
