How Sales Enablement Strengthens Your Digital Marketing Investment
The line between digital marketing and sales is becoming …
Consumer Trends to Factor Into Your Marketing Strategy
It’s impossible to downplay the impact that COVID-19 has had on the whole world. Entire industries have been uprooted in just a few months, and the business and social landscapes are much different than they were at the beginning of …
8 Key Strategies for Omnichannel Marketing
If we were to objectify the omnichannel marketing experience, we would talk about a smartphone. Yes, you read that right. Just as how a smartphone allows users to multi-task by enabling them to mail recipients while listening to music and …
Effectively Using Location Based Marketing Strategies for Your Business
One of the keys in an excellent marketing strategy is reaching the right person, at the right time, in the right place, with the right message. If you get any part of that first sentence wrong, your ads will underperform. …
What’s a Brand Story and Why Does Your Business Need It
Modern marketing tells a story. Whether it’s a story about price, customer service, or a more human tale, trends in advertising for the last few years have leaned heavily on storytelling. The effectiveness of these campaigns is often based on …
4 Ways Small Businesses Can Improve Crisis Communications with Customers
Effective communication is essential right now. Regardless of what you do or what situation you’re in, this is a difficult time. For those lucky enough to be able to seclude themselves into their homes with provisions and technology, it’s a …
5 of the Best Ways to Improve Your Remarketing Campaign
Remarketing… That’s when websites stalk you with their ads, right…? Wrong. Remarketing is a method digital marketers use to connect with people who previously interacted with their business digitally, including visiting websites, social media presences, mobile apps or digital ads. …
Continuous Marketing Improvement: The New Key to Growth
Marketing isn’t a one time activity, it needs to be a constant in your brand to succeed. It’s not a set and forget type of job, you need to constantly renew your marketing to stay relevant. Marketing, despite common thinking, …
Best Resources to Learn Digital Marketing in 2023
With smartphone penetration rates fast approaching 100%, almost all businesses are transferring to the digital medium. This is where the customers are and the money. Businesses must now invest in online marketing. It’s the only way to remain successful, acquire …
Check Out The Priceless Digital Marketing Strategies of Mastercard
Instead of creating campaigns, we want to sustain momentum around moments of truth.Jay Mendel – Global Digital Marketing VP, Mastercard This is how Mastercard approaches engagement with an audience that’s millions-strong, according to Jay Mandel, MasterCard’s VP of Global Digital Marketing. …
How to Write A Convincing Digital Marketing Case Study
Digital marketing case studies can be an inspiration that one should take the opportunity of. They can relate to the problems of your featured customers and help them achieve their own goals by using your product or service. Case studies …
5 Ways to Build a Strong Online Presence
The new world is digital! There is no doubt that in 2020 taking your business online is not just a choice, but a necessity. However, building an online presence is more than just creating a platform that consumers can visit. …
