Ghia Marnewick
Transforming Content Creation Strategies: The Impact of Generative AI
Content creation is king. Whether it’s blog posts, marketing campaigns, or social media updates, businesses and individuals are in a constant race to produce fresh and engaging content. This is where the incredible capabilities of Artificial Intelligence (AI) come into …
A Beginner’s Guide to Optimize Your Website Customer Journey to Get Better Sales
A customer journey map is a visual representation of the path a visitor takes on your website from first entering the site to exiting, showing all the ways they interact with the website along the way, from the desired target …
Conversational Commerce: How it Could be the Key to Boost Sales
Conversational commerce, also known as chat business or conversational marketing, represents a way for online marketers to open conversational opportunities to sell their products and services. It doesn’t matter if the customer experience is delivered through a chat app, chatbot, …
Twitter Analytics: 11 Metrics to Track for Ultimate Boost in Social Media Growth
With any form of marketing, being able to measure the effectiveness and overall performance can help brands improve existing marketing strategies. If you are using Twitter as one of your marketing platforms, the best way to track and monitor your …
