Latest Digital Advertising Articles in 2024 | Edelman

How to Make Google Shopping Ads Actually Work for You

Tue, 03 Dec 2024 09:27:16 +0000

Running an e-commerce business today is like being in a high-stakes game of digital marketing poker. Your competition is fierce, consumer behaviour is unpredictable, and the tools you rely on can make or break your business. If you’re in the game, you’re probably already using Google Shopping Ads to get your products in front of …

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Nostalgia Marketing: Real-World Examples to Drive Engagement in 2024

Fri, 11 Oct 2024 11:26:43 +0000

Do you ever find yourself scrolling through social media and suddenly seeing something that takes you right back to your childhood? That’s not just a coincidence—it’s a powerful marketing strategy known as nostalgia marketing. We can’t blame you; nostalgia marketing has proven highly effective. It fosters social connectedness and decreases the desire to hold onto …

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5 Powerful Sports Marketing Strategies With 8 Inspiring Campaign Examples

Thu, 10 Oct 2024 10:52:41 +0000

Marketing proved to be extremely helpful in sports to connect brands with fans and promote specific sporting events and regular-season games. Effective sports marketing strategies help teams, leagues, associations, and brands reach new audiences and possible sponsors, as well as keep the interest of die-hard sports fans alive. In fact, global sports sponsorship spending is …

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Only Guide You Need to Start an Advertising Agency: 10 Steps to Success

Tue, 08 Oct 2024 15:54:03 +0000

Starting a business is always something, but to start an ad agency, you must know the tips and tricks to reach the full growth potential while avoiding pitfalls as much as possible. When you read this blog post and follow 10 steps, you’ll be completely ready to start an ad agency. Here’s what you’ll learn …

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Google Consent Mode: Navigating Privacy-Led PPC Marketing

Tue, 01 Oct 2024 13:26:42 +0000

On March 6th, 2024, Google launched Google Consent Mode for all advertisers reaching users from EU, EEA, and the UK. On July 31st, 2024, Google Consent Mode started applying to ads reaching users in Switzerland. Now, two quarters after Google Consent Mode came into force, it seems that a lot of PPC Marketers and companies …

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5 Captivating Retargeting Ad Examples to Re-Engage Your Audience

Mon, 12 Aug 2024 15:05:06 +0000

Let’s step into this scenario for a moment: you’ve invested time and resources into creating a great marketing campaign, only to watch potential customers leave your website without making a purchase. It feels like watching sand slip through your fingers, doesn’t it? We think so too. This is a common pain point for brands like …

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Best Digital Marketing Agency Ad Campaigns For Your Inspiration

Tue, 07 May 2024 15:16:45 +0000

Remember scrolling through endless newspaper ads or flipping through magazines hoping for something interesting? Those days are gone. Businesses have shifted their focus to the online world, and for good reason. Digital marketing agency ad campaigns can increase brand awareness, build lasting sales, and cultivate customer loyalty in ways print advertising simply can’t compete with. …

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5-Step Guide: How to Get More Attendees for Your Marketing Event

Mon, 06 May 2024 14:23:06 +0000

In today’s environment fueled by AI, it’s easy for digital marketers & agencies to assume that faceless online interactions are the future of marketing. But, in-person and online/virtual marketing events remain a powerful tool for building relationships, boosting brand awareness, and generating leads. So much so that, statistics show that event-based interactions leave a lasting …

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Marketing vs Art: 6 Ways to Integrate Art into Promotion

Tue, 30 Apr 2024 09:47:00 +0000

Today we will discuss the topic of art and its relevance in the development of the brand. The main problem facing most brands is how to attract a disproportionately high level of attention. And every year it becomes more difficult and more expensive, the cost of attracting a client increases, and the effectiveness of advertising …

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Top AI-Generated Advertising Campaigns from Famous Brands

Fri, 19 Apr 2024 12:20:13 +0000

An either-or between creativity and data won’t work for any brand to stand out today. It needs both. Brands need their marketing campaigns to be relevant and frequent. And to keep up with both parameters in this digital wave, AI-generated advertising is undoubtedly a must. So much so that, 61.4% of marketers have already used …

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Love Is in the Air: Valentine’s Day Marketing Ideas & Campaigns

Mon, 12 Feb 2024 08:52:09 +0000

Valentine’s Day is a day of love and celebration. Throughout the season, people become more open to spreading love and showing appreciation through giving gifts and cards; sharing quotes, videos, photos; etc. If you engage with your audience by showing that you care and love them, you can turn Valentine’s Day season into an opportunity …

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Grow Your Startup: How to Boost PPC Campaign Performance through Personalized Retargeting

Fri, 02 Feb 2024 10:30:32 +0000

Do you know the percentage of customers who have said they are more likely to purchase a retargeting ad? It’s a massive 70%. That figure is no joke. Personalized retargeting is your pay-per-click (PPC) strategy’s secret weapon. These ads aren’t just another flashy distraction; they’re your ticket to higher conversions, a turbocharged brand presence, and …

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